Alpha Architects, a full service architecture and design firm that specializes in creative buildings, landscapes and interiors, reached out in the early stages of their business to develop a brand identity in preparation for the launch of their new practice.
The objective was to design a brand identity that reflected the creative and meticulous nature of the Alpha Architects practice. Drawing inspiration from building structures and traditional drafting tools, we drafted numerous initial design concepts until we crafted the right logo mark and identity system that will serve the firm well.
Crafting an identity for master craftsmen
Following completion and approval of the final logo, we created a brand style guide that defined usage requirements to ensure visual consistency in all company marketing materials.
Following creation of the visual identity system, we created the initial marketing elements, including signage, business cards, and other collateral designs.