Cornerstone Construction was repositioning from a sub-contractor to a commercial general contractor and wanted a bold new logo that represented the strength and reliability of the company, but also conveyed a professional image.
The Cornerstone Construction logo was designed to be an unmissable word mark built with a sturdy typeface and bold color. Drawing inspiration from traditional cornerstones, the logo mark features a subtle design element that represents a foundational cornerstone which joins and supports the entire lockup.
Building a bold identity with a strong foundation
We extended the logo into an identity system to keep all marketing and sales material consistent for the Cornerstone Construction sales team.
Consistency is crucial to transforming a company into a recognized brand name. Cornerstone Construction's style guide helps maintain visual consistency and keeps everybody on the same page as new marketing materials are added.
To increase brand awareness with Cornerstone Construction's target audience, we considered several key touch points and extended their brand identity into various collateral pieces that would support their initiatives.